Serving Silicon Valley & San Francisco.
Seller Representation

Sell for the neighborhood record.

A vertically-integrated selling engine: pre-listing strategy, factory-direct prep, twilight photography, drone footage, off-market testing, public launch, and negotiation. The result: 103% of list on average, often without contingencies.

$5.25M
Clay Drive record
$2,043/ft
Record $/ft for 5BR
1 day
On market
75
Buyers at open house

The selling engine.

Six moving parts, designed to compress your time on market and stretch your final number. Not theory — the playbook that's set neighborhood records.

01 · Pre-listing

Strategy before staging.

We start with the comps. What's the realistic ceiling on your floor plan, your lot, your year built, your neighborhood? Where are buyers landing? What renovations move the needle vs. waste budget? You get a written strategy memo before we touch a single fixture.

  • 24-month comp analysis
  • Ceiling identification
  • ROI-ranked prep list
  • Timing recommendation (off-market test? straight to MLS?)
02 · Prep

Factory-direct finishes.

Most agents send you to their staging vendor and contractor — both of whom mark up 30-50%. We work directly with stone, cabinetry, window, and door factories in California and overseas. The same kitchen renovation that costs $80K through a typical contractor runs $45K through our supply chain.

  • Direct factory pricing on luxury finishes
  • Stone, cabinetry, windows, doors
  • Trusted contractor referrals (no kickbacks)
  • Staging coordination
03 · Marketing

A custom site per listing.

Every home gets a dedicated marketing page with twilight photography, drone footage, video walkthrough, neighborhood lifestyle content, and SEO-optimized property description. Buyers see your home the way it deserves to be seen — not as an MLS thumbnail.

  • Twilight + daytime professional photography
  • Drone aerial footage
  • Walkthrough video (2–4 min)
  • Custom property page on mcmullen.properties
04 · Off-market test

A private preview window.

Before going public, we test the market with our private buyer network and Compass Private Exclusives. If we generate a strong off-market offer, you can take it without ever burning days-on-market. If we don't, we've validated the public launch price.

  • Private buyer network preview
  • Compass Private Exclusives listing
  • Off-market offer collection
  • Decision: take the offer or go public
05 · Public launch

Coordinated open house firepower.

When we launch publicly, we go hard. Direct-mail to the surrounding neighborhood, agent-network previews, broker tour, weekend open houses with refreshments and signage, and same-day buyer follow-ups. The Clay Drive listing had 75 buyers through in one open house.

  • 150+ direct-mail postcards to neighbors
  • Agent-only preview tour
  • Weekend open houses
  • Real-time buyer follow-up
06 · Negotiation & close

Data wins offers.

When the offers come in, we walk you through each on a video call: not just the price, but contingencies, financing strength, source of funds, timeline, and buyer-side agent reputation. The strongest offer isn't always the highest number, and we'll tell you why.

  • Offer-by-offer video walkthrough
  • Buyer-side strength scoring
  • Counteroffer strategy
  • Escrow management to close

Recent sales.

A small slice of the track record. The full portfolio — including off-market deals where the address isn't public — is available on the call.

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Free valuation

What's your home actually worth?

Drop your property details below and Tim will send back a written valuation within 48 hours — not a Zestimate, not a Redfin guess, but a real range backed by 24 months of street-level comp analysis.

If you're thinking about selling, this is the right first step. If you're not, you'll still walk away knowing exactly where you stand.

Prefer to talk first? Schedule a call or text Tim directly.